Former Pro-Store top manager to bring IKEA’s competitor to Belarus

The Danish company JYSK, which owns the retailer chain selling household goods and one of key competitors to Sweden's IKEA is coming to the Belarusian market. The company is planning to open 25 shops in our country within 10 years. JYSK has noticed that IKEA stores are incredibly popular with Belarusians who go shopping to Lithuania. That is why JYSK has decided to come to our market directly, TUT.by reports.

JYSK has more than 2300 stores and 20 thousand employees in 41 countries now, with annual sales at 2.9 billion euro. The first Belarusian JYSK store will open in Minsk at the beginning of November.

Ivars Krauchuk, former commercial director of Pro-Store, has become JUSK’s business development director in Belarus.