Minsk pattern: It may be any city
Euroradio has discussed the style of the Belarusian capital with painters, designers and advertisers.
The pattern of the capital is white lines on a blue background and two mottoes: "Think. Minsk" in English and "Minsk. Interesting" in Russian. No Belarusian motto has been created yet.
“There will be a motto in Belarusian. But we have not invented it yet. "Think" is a strong word that urges the city to grow. "Think. Minsk" is aimed at making an association with intellectual efficiency. The Russian word meaning "interesting" is a good word for Minsk. It means that tourists should not come to Minsk only for sightseeing - they should come because the city is interesting," explained Alyaksandr Grand, head of the company "Instid" to Euroradio.
White lines on the blue background display the refinement of the capital, added Alyaksandr.
Minsk painters and designers have different opinions about the style of the capital. Minskers should create the style of Minsk themselves, thinks painter and designer Mihail Anempadystau. He thinks that the white lines on the blue background suggested by the British company is... alienated from the city.
Mihail Anempadystau: “This ornamental and visual sign is deprived of anything that could be attached to something. It is either a map or a chip. It is alienated from the city. This sign can be used for any city connected with high technology. Probably, it is a brand of the city authorities, the way they would like to be perceived."
The best city brands appear on their own. Nobody decided to announce Paris a city of love, adds Mihail Anempadystau.
A neatly made designer's thing, writer Adam Globus comments on the suggested style:
“They have chosen a combination of white and blue that corresponds to our capital. We lack sun and it means a blue sky. The colours are good. It is good that people care about it. But I think that the best Minsk's coat of arms is two rivers, not the icon of the Mother of God."
They have chosen an advanced approach, head of the portal marketing.by Syarhei Skarahod comments on the brand:
“The information and tourist centre "Minsk" has chosen it own way - they have allocated money and invited tenders. Everything has been done in correspondence with the modern technologies. They clearly want to make a quality product."
By the way, the pattern suggested by the British company is not final. It is an example that will be used in the background.
“You can add photos, clippings, and text to it," explain the creators.
The final brand will be ready by the end of the year. Let us wait.
Photo by: facebook.com
